William started out in design & advertising. He’s veteran of over 70 film campaigns, won multiple awards, and designed more ads, brochures and magazines than he cares to remember. Over the years he built & led multiple marketing and design teams. He was the marketing genius behind the rise and success of Earthlink. But he’s probably best known for the 10 years he spent building and running the global consumer product design organization at Symantec (Norton, LifeLock). William’s somewhat secret other life is that of a writer. He’s written a half-dozen films that were optioned, as well as the film Virtual Seduction, produced by Warner Bros. & Concorde. In 2010 his novel A Feast at the Beach was released at a star-studded party hosted by the Consul General of France. In 2020 he retired from corporate life and moved to the south of France. When not enjoying the southern French country life, you can find him writing. In 2024 his book of short stories The Laughter of Small Gods was released. He is currently finishing a new book titled Tales of the Kraken, The Wolf with Two Legs. He is married to fine artist Tiare Olivia Ferrari.
Every year there is a contest in Paris to see who makes the best baguette. The video below is of this year's winner. The video is in French, so apologies for those that don't speak the language. And worse, no subtitles.
But I think you'll get the gist of it, and the passion of this man.
He is of Senegalese decent. Growing up his father worked in a French bakery, and as a kid at night after closing he would go into the bakery with his brothers and play. When he graduated high school he was asked what he wanted to do for a living and he said baker!
He also talks about the art of baking, the components that make a perfect baguette, how it is a constant "creation" and the magic of bread and what you can do with such basic ingredients, the art of finding the exact right ingredients, and how every day you need to adjust to the temperature, humidity and other conditions.
Don't you wish this bakery was around the corner from where you lived?
Oh! My! Goodness!!! Died and gone to Heaven baguettes!
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